Developer Services

The Bahamas’ Only Firm Dedicated to New Development Sales

At MAISON, we don’t just sell property — we launch communities, craft brands, and build momentum.
As the only real estate firm in The Bahamas specializing exclusively in new development sales and marketing, we partner with visionary developers to bring their projects to life with precision, creativity, and global reach.

From Concept to Sold-Out Success

Our New Development division provides end-to-end strategy — from early-stage consulting and branding to launch campaigns and on-site sales execution. Every detail matters: the story, the visuals, the pricing, the experience. We orchestrate it all to create desire, demand, and ultimately, results.

CASE STUDY: WINDSOR LAKES

Repositioning

Repositioning the Vision

MAISON was brought in to reimagine the entire Windsor Lakes concept — from pricing and phasing to programming — ensuring the development aligned with modern buyer demand.

Repricing

Strategic Repricing & Programming

We conducted detailed market research and absorption modeling, redefining price points and introducing a new multifamily component to expand the buyer base and enhance profitability.

Redesign

Creative Overhaul

Every visual element was reimagined. We redesigned the brand identity, refreshed the logo and color palette, and crafted a modern narrative that made Windsor Lakes feel new again.

Rebuilding

A New Digital Presence

A sleek, mobile-first website was designed to capture leads, showcase the community, and anchor all marketing efforts with a seamless digital experience.

Relaunch

Marketing Strategy & Launch Campaign

Through a multi-channel campaign spanning social media, press, email, and on-site activations, we reignited attention and positioned Windsor Lakes as Nassau’s most compelling new address.

Revving

Sales Team Activation

We recruited and trained a dynamic on-site sales team, equipped with refined materials and a disciplined follow-up system — turning interest into momentum, and momentum into deals.

Results

70 Lots Sold in 9 Months

The outcome was extraordinary: 70 lots sold in just nine months. Windsor Lakes became one of the fastest-selling communities in The Bahamas — a testament to MAISON’s development expertise and executional precision.

Where vision meets velocity